KULÏ

ClientGelato Coffee Coast Sp. z o. o.

DisciplinesMarketing, Design, Online

Creating a brand of artisanal ice cream and developing marketing

KULI’s natural ice cream is a family workshop that specializes in the production of ice cream with original flavors.

All of this is based on the highest-quality, natural ingredients. The brand cooperates with several restaurants in Warsaw, through which it sells ice cream to individual customers. During the pandemic, it also introduced an additional service – online sales of KULI ice cream with home delivery.

Range of activities:

– brand Identity,
– photo shoots in facilities all over Poland,
– marketing materials,
– multimedia presentations,
– marketing texts and content for promotional materials,
– external company marking,
– modifications and ongoing maintenance of the website.

Effects

As an agency, our task was to create the KULI ice cream brand from scratch. Company name, logo design and full brand identification. We wanted to familiarize customers with the new product, and then to increase brand recognition. We achieved this thanks to the campaign in social media, as well as focusing on the consistency of the KULI brand identity. Today we handle profiles on social media channels and a website.