The agency’s task was to create a brand of craft coffee from scratch. Among so many products that want to catch the attention of coffee lovers, it is increasingly difficult to stand out. And coffee created by a health specialist needed proper identification that would not overshadow what is most important – the product itself and its properties.

The name stimulating the imagination, together with the minimalist packaging design, gave the balanced effect that the customer was looking for. While the name inspires and stimulates the imagination through wordplay and a coherent logo, the packaging itself is its opposite. Minimalism, subdued colors – design puts the coffee first, which does not need to be aggressively asking for attention. Breaking the words in half is a delicate, yet still eye-catching, trick.